Sales for Partners / Directors
BUSINESS DEVELOPMENT MASTERCLASS

For Professional Service Firms
WHO
Partners, Directors, Seniors
WHERE
British Medical Association, London, WC1H 9JP.
WHEN
Day 1: 18th March 2026
Day 2: 22nd April 2026
Sell Better, Sell More
Is your business development still dependent on a handful of rainmakers? Are your
Seniors missing their targets? Does your sales machine need a tune-up?
It’s been a tough few years for the professional services industry. Many firms are still
using inefficient Business Development techniques or have simply not trained their
seniors in ‘what works’. Our BD Masterclass is delivered by ex-CEOs and Partners who
have been in your shoes and can turbocharge your sales capabilities and results.
MEET THE PRESENTERS

Prof. Joe O'Mahoney
- Professor of Consulting at Cardiff University
- Award-winning author on consulting
- 20 years’ experience as board advisor for consulting firms
- CEO & founder of three successful companies

Mark Palmer
- Grew and sold OEE Consulting
- As CEO of Gobeyond Partners, expanded into new geographies
- Board advisor to boutique consultancies

Steve Abramson
- Seasoned business developer with 30+ years’ experience
- Ex-KPMG Client Partner
- NED and independent growth advisor to boutique consultancies

Sarah Matthew
- Co-founder of award-winning consultancy, Virgo Health
- Managed sale of Virgo Health to Golin
- Board advisor to boutique consultancies
- Founder, The Vibrant Company
How the Masterclass will boost your sales
DAY 1: FOUNDATIONS & STRATEGY
18th March 2026
- Sales Strategy & UVP
- Partner Confidence: leading with context
- Single Sales Principle in practice
- Visible Expertise & Personal Brand
- Scaling a Business: Stages & Advice
- Drinks & Networking

DAY 2: CONTEXT, CULTURE & APPLICATION
22nd April 2026
- Everyone Sells: Building Sales Leadership & Culture
- Sales meetings & proposals
- Putting it into practice: case-studies and role-plays
- Building Long-Term Relationships & Trust
- Account Management

our testimonials
Build capability. Create consistency.
Drive sustainable growth.
Secure your place and transform how your firm wins work.
PRICING
Full Price
£3,200
Early-Bird Price
£2,500
Early-bird Deadline
28th Feb
Let's Talk
To help scale the equity value of your firm,
speak to the experts.

