Sales for Future Leaders

DEMYSTIFYING GROWTH
Practical Business-Development Skills for Consultants

Most consulting firms suffer from at least three of these five challenges:

  • Struggling to generate sales outside of the relationships and network of the senior leaders.
  • Have wasted money hiring sales leaders who promise a ‘black book’ which ultimately doesn’t materialise.
  • Have a cohort of senior colleagues who are great at delivery but lack the confidence, network and time to sell effectively.
  • Have a team which sees the use of the CRM as an administrative burden rather than a competitive advantage.
  • Are not sure what sales methods, tools and tech have been proven to work for consultancies.

Your firm lives or dies on profitable growth – and that should start with every consultant. Leaving any investment in business development skills development until a consultant joins the leadership team can lead to sub-optimal sales performance and the wrong people being promoted.

Save The Date: 16 October, London

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OUR Trainers

Mark Palmer

Board Advisor & Expansion Strategist

Board advisor; grew and sold OEE Consulting; as CEO of GoBeyond Partners successfully expanded into new geographies.

Rachel Healy

Business Development Strategist & Deal Advisor

Rachel is a seasoned strategist and trainer with deep expertise in commercial growth and deal preparation. She has advised global clients including Microsoft, BBC, Vodafone, and the English Premier League, and has supported over $2B in private equity transactions. Her work empowers consulting firms to sharpen propositions, win major accounts, and unlock
enterprise value.

Richard Goold

M&A Specialist & Scaling Expert

Board Advisor to high-growth consulting firms. Grew and sold Moorhouse Consulting following a successful MBO from BT Group. Significant experience in scaling consulting businesses and diversifying services to support growth

Prof. O’Mahoney

CEO & Founder

Professor of Consulting at Cardiff University; Award-winning author on consulting; 20 years’ experience as board advisor for consulting firms.  CEO & founder of three successful companies.

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The Demystifying Growth Programme

Demystifying Growth builds on delivery expertise and equips future leaders with the skills, knowledge and confidence to make a valuable contribution to growth. Our focus is on creating practical changes in sales and business development behaviours to:

  • Grow revenue by spotting more opportunities and extensions, building commercial confidence and creating cross-sell moments.
  • Increase margins by understanding the quality of revenue and the importance of qualifying opportunities.
  • Deepen client loyalty and connection through genuine problem-solving conversations and building stronger, long-term client relationships.

In addition to growing sales, your investment in building and strengthening your business development capability will help build a stronger pipeline of talent to mitigate ‘key person’ risk, add demonstrable value, and reduce the dependency on what is quite often ‘unicorn’ senior hires.

What Your Consultants Will Master

Growth Mindset & Strategy

Connect day-to-day delivery to revenue, margin, and firm-wide growth. Understand – truly understand – how better qualification, pricing, and positioning drive exponential value. Learn how personal contributions shape collective success.

Reframing “Sales”

Ditch the gimmicks. Shift the narrative from selling to solving. Equip your consultants to spot needs, build trust, and add value through everyday interactions. It’s not about the pitch – it’s about being useful, thoughtful, and relevant.

Commercial Confidence

Develop the courage and language to have confident business development conversations. Know how to spot growth opportunities, ask about budgets and plans without hesitation, and extend work through trusted relationships – not awkward upselling.

Relationship Building
(Minus the Cringe)

 Demystify networking. Build authentic connections, lead catch-ups (naturally), and run key account development activities with impact. Get practical tips for informal conversations, first meetings, and making conferences and events count. Learn when and how to ‘make the turn’ to commercial conversations.

Visibility & Thought Leadership

Raise individual and firm visibility without the fluff. Understand how to build a credible personal brand through LinkedIn and client delivery. Make the most of your firm’s marketing, campaigns, and intellectual property. Get comfortable being seen.

Tech enabled BD

Leverage tools that amplify – not replace – consultant impact. Learn CRM shortcuts that work, AI-powered ways to personalise outreach, and how to use platforms like LinkedIn more strategically. Use automation and insight tools to research clients smarter, not harder.

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our testimonials

It was enlightening Business Development masterclass today! Huge shoutout to the organizers for pulling off such a stellar event — who knew networking could be this much fun? Here’s to turning those insights into action — let’s conquer the world!
Insightful session and I took pages of notes. I have already shared some of the principles with my team. Thanks to all the presenters and the banter between you that increased the entertainment factor.
Thanks Joe. Just wanted to say I thought the Business Development Masterclass session in London last week was brilliantly run and provided a great forum to learn and gain real life insights. The Baringa team have a follow up with Steve in the next couple of weeks to provide wider reflections, but personally I took a lot of value from the session.
It was such an educational and enjoyable session. We were all blown away by how much we learned in a relatively short space of time. We are now excitedly re-planning our new business session with leadership tomorrow.
It was a really interesting and thought provoking day. A lot of content covered, many thoughts and experiences shared, as well as practical hints and tips!
These are genuine thought leaders. Thoroughly enjoyed the session and have 20 pages of notes. Really rich experience.. and got Joe's book signed!
An excellent day - thoroughly engaging and insightful. Many thanks to Steve Abramson, Pro. Joe O'Mahoney, Richard Goold and Mark Palmer. The DAC Beachcroft delegation including Alex Paterson and Caroline Cherry has plenty of practical material to take back to the team.
Outstanding day. So many insights that resonated. Thank you.
No one expect the Spanish Inquisition they say. Nor do you expert poetry, when attending a course on growth for consulting businesses. Yet poetry there was, courtesy of Mark Palmer yesterday at Sea Containers London. Along with the man, the myth, the legend that is Prof. Joe O'Mahoney and his fellow consulting experts Richard Goold and Steve Abramson it was great to be in a room of highly engaged fellow consulting leaders including David Swain. A great day with great people. Would encourage fellow consulting leaders to get themselves along to the next one.
It was a great day full insights, ideas and challenge. Thank you to you all. Now to action.
For me it’s a 10 out of 10! A hugely helpful course for anybody stepping into a partner role and looking to accelerate their business development skills. I loved the depth of real lived experience across all of you – the trainers have done it all and have the scars to prove it. Adding Joe’s no-nonsense, evidence-based academic perspective, that makes a powerful combination.
"I'll admit I was a little sceptical as to how applicable it would be for my business (we're a design consultancy rather than a management consultancy). However the content was actually very relevant and I've already booked a session to take our leadership team through some of the themes we need to start focusing on. Thank you also for the helpful resources - it feels like great added value as a delegate to receive such high quality content within the price of the session and will help ensure that the action plan from the day has a chance of being delivered."
Joe's Business Development Masterclass was both enjoyable and rich in practical insights and strategies. Taught by four real experts in the field, it gave me tools and perspectives I can begin using right away to take my business and career to the next level. A 10/10 from me.
It can be a scary world as there is a lot of options and you can never be sure of the quality of the class so wanted to write this to share a great one. Shout out to Richard, Prof. Joe, Mark and Steve who ran a awesome BD masterclass yesterday. Keep an eye out for their next one! If anyone in my network has done a great course recently, technical or not please share in the comments!
Joe O’Mahony’s masterclass was exceptionally good. It was meticulously designed, offering highly actionable insights and tools tailored specifically to the realities of boutique consultancies. What stood out was the generosity of spirit with which the course was conceived and delivered - nothing was held back. Joe, a captivating and thoughtful speaker, anchored the experience brilliantly, and he was joined by a diverse line-up of equally compelling contributors, each bringing their own unique perspectives and expertise. It was an enriching, inspiring, and genuinely useful experience.
Great learning from true experts in the field and spending some time learning from my peers in other firms. Thank you for a super day
Wrapped up day two of the Business Development Masterclass today—what a fantastic experience!
Huge thanks to. Prof. Joe O'Mahoney Mark Palmer Richard Goold for bringing the energy, insight, and real-world wisdom. Today was packed with lightbulb moments, practical takeaways, and plenty of laughs along the way.
Great to meet such a brilliant mix of people—lots of connections made, ideas sparked, and stories shared!
Really enjoyable two days—already looking forward to putting the learning into practice!
What a genuinely enjoyable and insightful day. The business development masterclass was exceptional value. Full of collective wisdom, sharp insights, and practical actions you can use straightaway. Great to connect with fellow attendees as well full stop so much experience and energy in the room. If you get the chance to attend one of these sessions in the future take it! I can't recommend these guys highly enough. You won't regret it.

workshop details

Duration

One dynamic, in-person day in London
(09:00-17:30)

Style

Mini-keynotes, immersive exercises, peer coaching and live clinics

Take-aways

Personal growth plan, ready-to-use guides, curated toolkit list

Investment

£950+VAT pp.

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