Sales for Future Leaders
DEMYSTIFYING GROWTH
Practical Business-Development Skills for Consultants
Most consulting firms suffer from at least three of these five challenges:
- Struggling to generate sales outside of the relationships and network of the senior leaders.
- Have wasted money hiring sales leaders who promise a ‘black book’ which ultimately doesn’t materialise.
- Have a cohort of senior colleagues who are great at delivery but lack the confidence, network and time to sell effectively.
- Have a team which sees the use of the CRM as an administrative burden rather than a competitive advantage.
- Are not sure what sales methods, tools and tech have been proven to work for consultancies.
Your firm lives or dies on profitable growth – and that should start with every consultant. Leaving any investment in business development skills development until a consultant joins the leadership team can lead to sub-optimal sales performance and the wrong people being promoted.
Save The Date: 16 October, London
OUR Trainers

Mark Palmer
Board Advisor & Expansion Strategist
Board advisor; grew and sold OEE Consulting; as CEO of GoBeyond Partners successfully expanded into new geographies.

Rachel Healy
Business Development Strategist & Deal Advisor
Rachel is a seasoned strategist and trainer with deep expertise in commercial growth and deal preparation. She has advised global clients including Microsoft, BBC, Vodafone, and the English Premier League, and has supported over $2B in private equity transactions. Her work empowers consulting firms to sharpen propositions, win major accounts, and unlock
enterprise value.

Richard Goold
M&A Specialist & Scaling Expert
Board Advisor to high-growth consulting firms. Grew and sold Moorhouse Consulting following a successful MBO from BT Group. Significant experience in scaling consulting businesses and diversifying services to support growth

Prof. O’Mahoney
CEO & Founder
Professor of Consulting at Cardiff University; Award-winning author on consulting; 20 years’ experience as board advisor for consulting firms. CEO & founder of three successful companies.
The Demystifying Growth Programme
Demystifying Growth builds on delivery expertise and equips future leaders with the skills, knowledge and confidence to make a valuable contribution to growth. Our focus is on creating practical changes in sales and business development behaviours to:
- Grow revenue by spotting more opportunities and extensions, building commercial confidence and creating cross-sell moments.
- Increase margins by understanding the quality of revenue and the importance of qualifying opportunities.
- Deepen client loyalty and connection through genuine problem-solving conversations and building stronger, long-term client relationships.
In addition to growing sales, your investment in building and strengthening your business development capability will help build a stronger pipeline of talent to mitigate ‘key person’ risk, add demonstrable value, and reduce the dependency on what is quite often ‘unicorn’ senior hires.

What Your Consultants Will Master
Growth Mindset & Strategy
Connect day-to-day delivery to revenue, margin, and firm-wide growth. Understand – truly understand – how better qualification, pricing, and positioning drive exponential value. Learn how personal contributions shape collective success.
Reframing “Sales”
Ditch the gimmicks. Shift the narrative from selling to solving. Equip your consultants to spot needs, build trust, and add value through everyday interactions. It’s not about the pitch – it’s about being useful, thoughtful, and relevant.
Commercial Confidence
Develop the courage and language to have confident business development conversations. Know how to spot growth opportunities, ask about budgets and plans without hesitation, and extend work through trusted relationships – not awkward upselling.
Relationship Building
(Minus the Cringe)
Demystify networking. Build authentic connections, lead catch-ups (naturally), and run key account development activities with impact. Get practical tips for informal conversations, first meetings, and making conferences and events count. Learn when and how to ‘make the turn’ to commercial conversations.
Visibility & Thought Leadership
Raise individual and firm visibility without the fluff. Understand how to build a credible personal brand through LinkedIn and client delivery. Make the most of your firm’s marketing, campaigns, and intellectual property. Get comfortable being seen.
Tech enabled BD
Leverage tools that amplify – not replace – consultant impact. Learn CRM shortcuts that work, AI-powered ways to personalise outreach, and how to use platforms like LinkedIn more strategically. Use automation and insight tools to research clients smarter, not harder.
our testimonials
workshop details
Duration
One dynamic, in-person day in London
(09:00-17:30)
Style
Mini-keynotes, immersive exercises, peer coaching and live clinics
Take-aways
Personal growth plan, ready-to-use guides, curated toolkit list
Investment
£950+VAT pp.
Let's Talk
To help scale the equity value of your firm,
speak to the experts.

