Sales for Partners / Directors

BUSINESS DEVELOPMENT MASTERCLASS

For Professional Service Firms

WHO

Partners, Directors, Seniors

WHERE

British Medical Association, London, WC1H 9JP.

WHEN

Day 1: 18th March 2026

Day 2: 22nd April 2026

Sell Better, Sell More

Is your business development still dependent on a handful of rainmakers? Are your
Seniors missing their targets? Does your sales machine need a tune-up?
It’s been a tough few years for the professional services industry. Many firms are still
using inefficient Business Development techniques or have simply not trained their
seniors in ‘what works’. Our BD Masterclass is delivered by ex-CEOs and Partners who
have been in your shoes and can turbocharge your sales capabilities and results.

EARLY BIRD ENROLMENT

MEET THE PRESENTERS

Prof. Joe O'Mahoney

  • Professor of Consulting at Cardiff University
  •  Award-winning author on consulting
  •  20 years’ experience as board advisor for consulting firms
  • CEO & founder of three successful companies

Mark Palmer

  •  Grew and sold OEE Consulting
  •  As CEO of Gobeyond Partners, expanded into new geographies
  • Board advisor to boutique consultancies

Steve Abramson

  • Seasoned business developer with 30+ years’ experience
  •  Ex-KPMG Client Partner
  •  NED and independent growth advisor to boutique consultancies

Sarah Matthew

  • Co-founder of award-winning consultancy, Virgo Health
  • Managed sale of Virgo Health to Golin
  •  Board advisor to boutique consultancies
  • Founder, The Vibrant Company

How the Masterclass will boost your sales

DAY 1: FOUNDATIONS & STRATEGY

18th March 2026

  •  Sales Strategy & UVP
  •  Partner Confidence: leading with context
  • Single Sales Principle in practice
  • Visible Expertise & Personal Brand
  • Scaling a Business: Stages & Advice
  •  Drinks & Networking

DAY 2: CONTEXT, CULTURE & APPLICATION

22nd April 2026

  •  Everyone Sells: Building Sales Leadership & Culture
  • Sales meetings & proposals
  • Putting it into practice: case-studies and role-plays
  •  Building Long-Term Relationships & Trust
  •  Account Management
EARLY BIRD ENROLMENT

our testimonials

It was enlightening Business Development masterclass today! Huge shoutout to the organizers for pulling off such a stellar event — who knew networking could be this much fun? Here’s to turning those insights into action — let’s conquer the world!
Insightful session and I took pages of notes. I have already shared some of the principles with my team. Thanks to all the presenters and the banter between you that increased the entertainment factor.
Thanks Joe. Just wanted to say I thought the Business Development Masterclass session in London last week was brilliantly run and provided a great forum to learn and gain real life insights. The Baringa team have a follow up with Steve in the next couple of weeks to provide wider reflections, but personally I took a lot of value from the session.
It was such an educational and enjoyable session. We were all blown away by how much we learned in a relatively short space of time. We are now excitedly re-planning our new business session with leadership tomorrow.
It was a really interesting and thought provoking day. A lot of content covered, many thoughts and experiences shared, as well as practical hints and tips!
These are genuine thought leaders. Thoroughly enjoyed the session and have 20 pages of notes. Really rich experience.. and got Joe's book signed!
An excellent day - thoroughly engaging and insightful. Many thanks to Steve Abramson, Pro. Joe O'Mahoney, Richard Goold and Mark Palmer. The DAC Beachcroft delegation including Alex Paterson and Caroline Cherry has plenty of practical material to take back to the team.
Outstanding day. So many insights that resonated. Thank you.
No one expect the Spanish Inquisition they say. Nor do you expert poetry, when attending a course on growth for consulting businesses. Yet poetry there was, courtesy of Mark Palmer yesterday at Sea Containers London. Along with the man, the myth, the legend that is Prof. Joe O'Mahoney and his fellow consulting experts Richard Goold and Steve Abramson it was great to be in a room of highly engaged fellow consulting leaders including David Swain. A great day with great people. Would encourage fellow consulting leaders to get themselves along to the next one.
It was a great day full insights, ideas and challenge. Thank you to you all. Now to action.
For me it’s a 10 out of 10! A hugely helpful course for anybody stepping into a partner role and looking to accelerate their business development skills. I loved the depth of real lived experience across all of you – the trainers have done it all and have the scars to prove it. Adding Joe’s no-nonsense, evidence-based academic perspective, that makes a powerful combination.
"I'll admit I was a little sceptical as to how applicable it would be for my business (we're a design consultancy rather than a management consultancy). However the content was actually very relevant and I've already booked a session to take our leadership team through some of the themes we need to start focusing on. Thank you also for the helpful resources - it feels like great added value as a delegate to receive such high quality content within the price of the session and will help ensure that the action plan from the day has a chance of being delivered."
Joe's Business Development Masterclass was both enjoyable and rich in practical insights and strategies. Taught by four real experts in the field, it gave me tools and perspectives I can begin using right away to take my business and career to the next level. A 10/10 from me.
It can be a scary world as there is a lot of options and you can never be sure of the quality of the class so wanted to write this to share a great one. Shout out to Richard, Prof. Joe, Mark and Steve who ran a awesome BD masterclass yesterday. Keep an eye out for their next one! If anyone in my network has done a great course recently, technical or not please share in the comments!
Joe O’Mahony’s masterclass was exceptionally good. It was meticulously designed, offering highly actionable insights and tools tailored specifically to the realities of boutique consultancies. What stood out was the generosity of spirit with which the course was conceived and delivered - nothing was held back. Joe, a captivating and thoughtful speaker, anchored the experience brilliantly, and he was joined by a diverse line-up of equally compelling contributors, each bringing their own unique perspectives and expertise. It was an enriching, inspiring, and genuinely useful experience.
Great learning from true experts in the field and spending some time learning from my peers in other firms. Thank you for a super day
Wrapped up day two of the Business Development Masterclass today—what a fantastic experience!
Huge thanks to. Prof. Joe O'Mahoney Mark Palmer Richard Goold for bringing the energy, insight, and real-world wisdom. Today was packed with lightbulb moments, practical takeaways, and plenty of laughs along the way.
Great to meet such a brilliant mix of people—lots of connections made, ideas sparked, and stories shared!
Really enjoyable two days—already looking forward to putting the learning into practice!
What a genuinely enjoyable and insightful day. The business development masterclass was exceptional value. Full of collective wisdom, sharp insights, and practical actions you can use straightaway. Great to connect with fellow attendees as well full stop so much experience and energy in the room. If you get the chance to attend one of these sessions in the future take it! I can't recommend these guys highly enough. You won't regret it.

Build capability. Create consistency.
Drive sustainable growth.

Secure your place and transform how your firm wins work.

PRICING

Full Price

£3,200

Early-Bird Price

£2,500

Early-bird Deadline

28th Feb

Let's Talk

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